Global icon Miley Cyrus and Maybelline invite the world to rewrite history.
Uniting Miley's fearless creativity and boundary-breaking spirit with Maybelline's legacy of self-expression through beauty.
GET THE LOOK. STRAIGHT FROM THE STUDIO.
We joined Miley at the legendary Electric Lady Studios to channel her raw, real, unapologetic energy into every look. It's bold. It's honest. It's here to make you feel as confident as you look. Explore Miley's favorite products below.
TRY IT ON
Super Stay Vinyl Ink
“I’ve been wearing the new Super Stay Vinyl Ink, it stays on through rehearsals and late-night sessions”
SKY HIGH MASCARA
“Sky High Mascara is my go-to, it gives me that wide-eyed, lifted look I love. I never skip it”
Instant Age Rewind® Eraser
“I use Instant Age Rewind under my eyes and to brighten around my nose. It’s so easy to apply and just lifts everything”
MILEY CYRUS' MAYBELLINE ANTHEM UNVEILED
Inspired by self-confidence and fearless expression, this anthem kicks off a new era.
MILEY CYRUS' GO-TO MAYBELLINE PRODUCTS
THE JINGLE: REIMAGINED BY MILEY
Get a sneak peek into the process.
01:00:00:00 - 01:00:30:05
MILEY: You asked me for three seconds... We wrote a whole song. I can't wait
for you to hear it. I think we're. We're good to start right? Maybe
it's Maybelline is such an iconic piece of music. Rerecording it and
reimagining it. We got a little too into it. Everyone in the studio
had, like, childhood stories or memories. Watching these commercials
on TV or sitting with our moms while they were doing their makeup, and
it became really personal for us.
01:00:30:06 - 01:00:52:20
MILEY: Hit the track. All the lyrics that we wrote were about authenticity
and expression and evolution and metamorphosis, but also like a level
of confidence that I was born with. I really challenged myself as a
songwriter to just not only have my identity in the music, but have
the identity of every product that I wanted to celebrate in the song,
too.
01:00:52:21 - 01:01:18:05
MILEY: So there's things like make it all the way to the top. That was about
sky high, and there was things like, they can't stop staring. They're
looking so long about my lips looking so like sickening. That
everywhere you're walking down the street, people are noticing your
lipstick. It was so fun, Vinyl ink is a very important part of my
performance because I have had lipstick disasters.
01:01:18:05 - 01:01:39:16
MILEY: You want everyone to see the statement of your mouth, but sometimes
it's like the statement of my mouth and then the statement on the end
of my nose, and then it's on my chin. Keep my lipstick where it
belongs. Can you turn it up a little fabulous. Through every genre
that I'm exploring, my makeup has to match. So if I'm doing rock and
roll, we might do something smoky.
01:01:39:19 - 01:02:03:07
MILEY: Country, then it might be a little bit more heavy. Pop, playing with
colors on my eyelids. I like to think of makeup never as a mask, but
as an accessory. I really want it to be flexible with me and move with
me. I am so honored to be a part of Maybelline, and there's not many
collaborations that actually represent both parts, me as a person or
being performative.
01:02:03:08 - 01:02:23:00
MILEY: No matter what I'm going to have on mascara and a lip. I try to bring
makeup and music together in a more authentic way. So this is a dream.
(Maybe it's Maybelline) My first Maybelline moment was Colossal
mascara, because mascara was all my mom would let me wear, but I
really wanted to wear eyeliner so I would do my eyelashes like
horizontal.
01:02:23:00 - 01:02:44:10
MILEY: So it gave me the effect of a cat eye. And that's where I learned that
there's really no way of doing your makeup wrong. (Maybe it's
Maybelline). Sickening. I'm so much better at talking about makeup
than I am about my own songs. Isn't it fierce? (Maybe it's
Maybelline).