MAYBELLINE NEW YORK PRESENTS: OUR BEST WATERPROOF MAKEUP
FROM WATERPROOF CONCEALER MAKEUP TO WATERPROOF LIPSTICK
Even the most expert makeup application can't fight the effects of Mother Nature. Heat, rain, mist...one minute in any of these will melt your best makeup look like ice cream at the beach! But thanks to the beauty gods, we have Waterproof Makeup.
In the old days, makeup that was waterproof, especially waterproof foundation, was a bit of a win-lose situation. It stayed in place, sure, but the formulas were often thick and goopy. We're happy to say waterproof formulas have come a long way from those clunky origins. Expert refining and delicate formula-tinkering have resulted in products as elegant and wearable as their non-waterproof counterparts but with the built-in super-power of being able to withstand water in all its forms. Read on to discover our best waterproof makeup, from waterproof concealer to waterproof lipstick and more!
Even the most expert makeup application can't fight the effects of Mother Nature. Heat, rain, mist...one minute in any of these will melt your best makeup look like ice cream at the beach! But thanks to the beauty gods, we have Waterproof Makeup.
In the old days, makeup that was waterproof, especially waterproof foundation, was a bit of a win-lose situation. It stayed in place, sure, but the formulas were often thick and goopy. We're happy to say waterproof formulas have come a long way from those clunky origins. Expert refining and delicate formula-tinkering have resulted in products as elegant and wearable as their non-waterproof counterparts but with the built-in super-power of being able to withstand water in all its forms. Read on to discover our best waterproof makeup, from waterproof concealer to waterproof lipstick and more!
OUR BEST WATERPROOF MAKEUP FOR SUMMER
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BEST WATERPROOF FOUNDATION: SUPER STAY LONGWEAR LIQUID FOUNDATION
Winner of Allure's 2018 Best of Beauty Award, our lightweight Super Stay Full Coverage Foundation is a waterproof drugstore foundation that delivers an ultra-transforming effect for up to 30-hour wear and holds up to weather and water. Just call it the best waterproof makeup for swimming, too! Added perk, this waterproof foundation is oil-free and doesn't clog pores with its sweat-resistant formula, too!Super Stay® Longwear Liquid Foundation Shop now -
BEST WATERPROOF CONCEALER: SUPER STAY LONGWEAR LIQUID CONCEALER
This genius lightweight, full-coverage waterproof concealer is designed to erase dark circles under eyes for up to 30H wear. It's totally waterproof and brilliantly resistant to smudging and transferring.Super Stay® Longwear Liquid Concealer Shop now -
BEST WATERPROOF MASCARA: SKY HIGH WATERPROOF MASCARA
From those with sensitive eyes to ones wearing contact lenses, this waterproof mascara is infused with bamboo extract and fibers for sky-high lashes with full volume and length that won't flake or smudge.Lash Sensational Sky High® Shop now -
BEST WATERPROOF BROW PRODUCT: TATTOO STUDIO BROW LIFT STICK TINTED BROW GEL
Get the "lifted" brow look without the hassle of the salon! This easy waterproof eyebrow shaper quickly lifts, tints, and sculpts in 3 simple steps! Plus, it's fade-resistant and smudge-resistant with all-day wear!Tattoo Studio Brow Lift® Stick Shop now -
BEST WATERPROOF EYELINER: TATTOOSTUDIO LONG-WEAR GEL PENCIL EYELINER
Discover our longest-lasting waterproof eyeliner yet! This pigment-rich eyeliner defines your eyes in an ultra-intense smooth color (metallic and matte) with up to 36-hour wear. Plus, it's waterproof, smudge-resistant, fade-resistant, and sebum resistant!Tattoo Studio® Sharpenable Gel Pencil Shop now -
BEST WATERPROOF LIPSTICK: SUPER STAY MATTE INK LIQUID LIPSTICK
It's called Matte Ink for a reason! Once on, this ultra-pigmented, long-lasting waterproof lipstick will not budge, even through the shower. This waterproof lipstick has an applicator shaped like an arrow, so you can precisely fill your pout with over 40 super-saturated shades.Super Stay Matte Ink® Shop now
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DOES WATERPROOF MAKEUP REALLY WORK?
So, how does waterproof makeup, like waterproof foundation makeup, concealer and lipstick, and our Tattoostudio eyebrow and eyeliner collections work precisely? It's all thanks to the addition of special polymers that create a water-repellent shield (a little raincoat, if you will) over the pigments and other ingredients. This clear, flexible shield will keep everything it covers in place until physically removed with cleanser and makeup remover.
WHEN SHOULD I WEAR WATERPROOF MAKEUP?
Waterproof makeup, like the best waterproof foundation or waterproof mascara, is for more than just wearing it in the rain. It's perfect for wearing while exercising, beaching, or when you just need a more long-wearing, all-day-long look. It stands up to wear and tear brilliantly, whereas traditional formulas might tend to feel the heat and start fading or smudging.
DOES SETTING SPRAY WATERPROOF MAKEUP?
Addicted to your favorite formulas and not ready to switch to waterproof? We’ve got a solution for that too! Try a few spritzes of our Face Studio Lasting Fix Setting Spray, Matte Finish over your makeup, locks it all in place so it stays fresh and vibrant for hours and leaves skin shine-free and perfectly matte.
HOW TO REMOVE WATERPROOF EYELINER?
Remove waterproof eyeliner & mascara with an effective eye makeup remover. Explore Maybelline New York’s collection of removers like Expert Eyes Moisturizing Eye Makeup Remover, a moisturizing formula that gently washes away waterproof mascara and eye makeup.
IS THERE A WATERPROOF EYEBROW GEL?
Eyebrow gels help give you the perfect eyebrow look, and we’re happy to report that, yes, there is a waterproof eyebrow gel! Try TattooStudio Tinted Waterproof Eyebrow Gel, an award-winning waterproof eyebrow makeup that creates a fuller-looking definition that lasts for days.
