FOUNDATION 101: HOW TO APPLY FOUNDATION

Want to know all about foundation, like where to put foundation, how to put on liquid foundation, how to use powder foundation, and more? Maybelline New York can help! Learn how to use and apply foundation and get the perfect skin complexion using foundation, powder and concealer.

  1. STEP 1: PREP SKIN

    Start with clean, moisturized skin and apply your favorite makeup primer as a base. We recommend Fit Me Matte + Poreless Mattifying Primer to help control shine, blur pores, and keep your makeup look locked in all day.
    Fit Me® Matte + Poreless Primer
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  2. STEP 2: APPLY FOUNDATION

    Apply makeup like Fit Me® Matte + Poreless liquid foundation onto skin for a smooth, matte makeup look. The best way to apply liquid foundation is to blend with fingertips or an applicator.
    Fit Me® Matte + Poreless
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  3. STEP 3: APPLY CONCEALER

    Highlight high points of the face with concealer and conceal anything that requires additional coverage with Fit Me® Concealer. Blend it with your fingers or a makeup brush for flawless, natural coverage!
    Fit Me® Concealer
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  4. STEP 4: SET MAKEUP

    Use Fit Me® Set + Smooth Powder to naturally set and smooth your makeup look and any concealed areas of the face.
    Fit Me® Matte + Poreless Powder
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If you want to apply liquid foundation with a brush, it’s not necessary to wet it! Dab the foundation with your brush and apply by tapping on your forehead, nose, chin, and cheeks. Add more or less depending on how much coverage you prefer. For a seamless application, dampen your sponge with a bit of water. Dab the foundation to your sponge; start from the center of the face and work outwards. It’s totally up to you! When using liquid foundation, start with a pea-sized amount; add more for heavier coverage and less for lighter coverage, depending on your needs.