MASCARA 101

BEST BROWN MASCARA

FOR SUBTLE, DEFINED LASHES

Don’t overlook this classic brown mascara shade! It’s every bit as appealing and lash-defining as true black—just a little more subtle.

IS BLACK OR BROWN MASCARA BETTER?

A good brown mascara should be rich and deep in color—more dark chocolate than milk—and will read simply as black. But that slight change in shade has a subtle, powerful effect: it looks more natural. Since brown mascara formulas are less pigmented they’re a bit more effortless-looking on the lashes. So both mascara shades are equally amazing and have their time and place!

WHO SHOULD WEAR BROWN MASCARA?

Brown mascara is perfect for those with blonde eyelashes or light-colored eyelashes. If you have a fair complexion, sometimes ultra-dark black mascaras read as harsh and/or unnatural.

WHEN TO WEAR BROWN MASCARA?

A deep, chocolatey brown mascara is a great choice for daytime. It will define lashes just as well as black mascara, but still look natural in the cold light of day. Also, you can try using a black mascara on top lashes and brown mascara on bottom lashes—enhancing bottom lashes with mascara can sometimes be tricky, and the softer color will again read as more authentically “lash-y”.