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eyebrow makeup

Eyebrows showcase your personality to the world by framing your eyes and adding structure to your face. Fill, sculpt define, fluff, or shape your way to perfect brows with our range of brow gels, pencils, pens, and more.

The thing about eyebrows is, they don't come off with makeup remover—so be careful before shaping them! Resist the urge to over-pluck eyebrows or make drastic changes to them before consulting an expert, including a YouTube makeup artist you love. Ready to shade those brows? Here's how. Eyebrows are made up of hairs of slightly different tones. Some are lighter, some are darker. Recreate this blend of tones by using two shades of brow products, one lighter shade and one darker shade, to fill them in rather than a single block of color. For example, use a blonde eyebrow pencil and a dark blonde eyebrow pencil if you have blonde brows. Be sure to blend in well, of course, so there's no noticeable difference between shades. For the most natural brow look, rather than shading the brows front to back, start at the center, where your arch is, and fill in the tails first. Brows are stronger and shapelier at the front, and tend to fade out past the arches. So when you clean up and shade the outer halves, you might find that you don't even need to apply much makeup to the front. Brow pomade is a serious game changer. Buildable, highly-pigmented and long-lasting, this waterproof formula sculpts and creates natural looking eyebrows in three easy steps. First, use the angled sculpting brush to outline your ideal eyebrow shape with the pomade. Then, fill in the brow shape with pomade, going lightly with color. Remember you can always go back and add more later, but it's hard to take pigment away without starting from scratch. Finally—blend using the spoolie end of an eyebrow brush. Whether a clear eyebrow gel or tinted one, all brow gel formulas go on with a small, mascara-like spoiler brush and act as a hair gel for eyebrows, smoothing and grooming hairs into place, and locking in shape. Tinted formulas have a dose of natural-looking color in them, which helps fill in brows at the same time. If you're a newbie, in a rush, or are unsure about your brow-penciling ability, eyebrow gels are for you. With eyebrow gel, great skill isn't needed. Just swoop right, swoop left and suddenly your puny, uneven brows are gleaming, lustrous, full and even. And you don't have to spend a lot to get the best drugstore eyebrow gel - our Tattoostudio Waterproof Eyebrow Gel is an Allure Best of Beauty award winner! Brow sculpting is just a term for shaping and taming your eyebrows in a way that best suits your face. You can do it with a brow mascara, gel, or pomade - really any brow product that holds brow hairs in place. There's no one right way to do it. The most important thing is for you to feel comfortable with your tool of choice. Brow mascaras, like Brow Fast Sculpt Gel Brow Mascara, are the most beginner-friendly and easy to adjust if you make any mistakes while pomade, like Brow Pomade Long Lasting Buildable Eyebrow Makeup, is the most advanced.

There are three types of product to fill in eyebrows: eyebrow pencils, tinted eyebrow gels, and pomade which you apply with a stiff, angled brush. What you fill in your brows with is highly personal and comes down to choice:


Eyebrow gels are the best options for beginners and/or those looking to sculpt and tame eyebrows fast. They're so easy and intuitive to use, come in all kinds of shades that will match your unique brow color - clear eyebrow gel is a thing, too!


Eyebrow pencils require a bit more know how but can be mastered quickly with a little practice. Two important things to note: 1) always keep the pencil tip super-sharp and 2) never draw one continuous line along the brow—stroke the pencil onto brows to mimic tiny, individual hairs. This rule pretty much applies to all brow products—but especially pencils.


Eyebrow pomades require a bit more practice and time to learn and perfect. But when used right, they have the ability to transform eyebrows from over plucked to full, scraggly to shapely, barely-there to front and center.

 If you have light-colored eyebrow hair, fill them in a shade or two darker than your natural color. If you have dark brows, go the opposite way, and fill in with a shade lighter than your natural color.