Maybelline Safety promise
OUR COMMITMENT: SAFE, HIGH PERFORMANCE MAKEUP FOR ALL.
High Performance Makeup for All
Maybelline products are conceptualized in our headquarters in NYC and we then work with an extensive team of scientists, dermatologists, toxicologists, chemists and make up experts located across our 120 markets worldwide to formulate the products and test them extensively. This ensures we bring you not only the most on trend, innovative products but that they also meet our highest standards in efficacy and quality.
Safe Products, Expertly Evaluated and Rigorously Tested
All of Maybelline’s products must pass a rigorous expert-led evaluation process led by our world-renowned Research & Innovation facilities to ensure adherence to our safety standards. We have a deep knowledge of raw materials including understanding of their quality and origin thanks to best-in-class scientific data. We work with a variety of experts to thoroughly assess raw materials to ensure their safe use in finished products.
For a world without animal testing
At Maybelline, we care for animal welfare and do not test on animals. Instead, we practice effective, non-animal ways to ensure the safety of our cosmetic products.
We continually monitor for your satisfaction
Once the product leaves us and hits your make up bag, we are always taking into account your feedback given to us through our consumer care hotlines, social media and user reviews. This allows us to evaluate the quality of our products and make modifications to formulas, ingredients or packaging if needed to ensure you have maximum satisfaction.