Our mission
We're from New York, and in this city you have to be ready for anything.
That's why we make no hassle, high-performance makeup-tried and tested on our streets.
So whatever the world throws at you, you'll look and feel ready.
We believe in
Maybe It’s Miley
A new era of modern beauty
Global icon Miley Cyrus and Maybelline join forces to usher in a new era of modern beauty.
MAYBE SHE'S BORN WITH IT,
MAYBE IT'S MAYBELLINE™
Make up make change
We make makeup. We're also committed to make change to help create a better world. Learn about our global initiatives and discover how we can drive real change together.
Our 2024 brand impact report is available. Please read it here.
You can also consult our 2022 brand impact report here.
Brave Together
A global initiative to support everyone experiencing anxiety and depression.
Learn More
Conscious Together
Our sustainability program that sets out our conscious production, packaging, formula and disposal goals.
Learn MoreOur commitment
Safe products, expertly evaluated and rigorously tested
All of Maybelline's products must pass a rigorous expert-led evaluation process led by our world-renowned Research & Innovation facilities to ensure adherence to our safety standards.
Global Footprint
Meet Our Best Sellers
- Blackest Black
- 130
- Striking
- 122
