

In 1915, T.L. Williams came up with a way for his sister, Maybel, to darken her lashes, and the company was born. See how far we've come since then.
View our history
View our history
Ever wonder what our ads and packaging looked like in the early days? Styles have changed, and so has our brand look. Take a fun stroll through our gallery of classic images.
View our classic ads & products
View our classic ads & products



